Graduate Degree in Digital Marketing

Title: Specialist

Lenght of study: 18 months

Category: Classroom course

Requirement: Professionals with an undergraduate degree who work in the administrative, communication, or marketing area of companies or organizations of different sizes or areas of activity.

About the course

Digital Marketing students will understand the process of planning, developing, and managing business action in digital environments. They will be able to identify digital tools applied to brand and product management processes, understand the characteristics of content production for digital environments and tools, and develop business plans and projects to be used on the internet or mobile devices.

The course is designed to meet an unyielding and growing demand in society considering the increasing participation of companies in digital environments, as well as the possibilities of digital commerce on different platforms.

Nowadays, it is common to find professionals specialized in digital marketing working in the most various economic areas, from the industry to the commerce and services. There are also several working opportunities in startups and companies that are solely and exclusively dedicated to the web market.

Subjects

  • Digital Marketing Fundamentals
  • Consumer Behavior in Digital Environments
  • Digital Law
  • Digital Intelligence
  • E-mail Marketing
  • E-Commerce
  • Social Media
  • Metrics
  • Search Marketing and Optimization
  • Media and Digital Advertising
  • Mobile Marketing
  • Design, Interface, and Usability
  • Strategic Digital Planning
  • Digital Content Curation
  • Digital Entrepreneurship
  • Brand Management in the Digital Environment
  • Project Management
  • Scientific Method

Recursos Disponíveis

USC - Sagrado Coração

(14) 2107-7000
(14) 99825-8771

© 2017 | USC - Universidade do Sagrado Coração. All rights reserved.